November 3, 2017

Cruelty-free Drugstore Starter Kit

I went cruelty-free a few months ago and overall, I'm finding it an easier transition than I expected. A lot of my favorite drugstore and high-end brands are cruelty-free, so it's great to keep trying new products from them! I've discovered a lot of new ones as well.

For anyone starting a makeup kit who wants to buy cruelty-free, wants to transition into cruelty-free, or simply wants to support more cruelty-free brands, these are a collection of my favorite products and what I would recommend to beginners and makeup lovers alike!

Common drugstore brands that are cruelty-free include: ELF, Milani, Wet n'Wild, Essence, Physician's Formula, Nyx.

Common drugstore brands that are not cruelty-free: Covergirl, Maybelline, Revlon, L'Oreal, Almay, Rimmel, and Neutrogena.

Nyx Angel Veil primer
I know this one is a bit pricey, but it is truly the best one that I've tried from the drugstore! It's a great dupe for the Hourglass Veil Mineral primer and it works for my skin when it is dry or oily.

Elf Flawless Finish Foundation
If you've got normal to dry skin or love a glowy finish, you need to try this! It gives the perfect medium, buildable coverage and the most gorgeous natural finish. My only gripe with it is that there isn't a large shade variety. If you can find one that works for you, check it out!

Nyx HD concealer
Truthfully this is nowhere near my favorite concealer, but it is my favorite from the drugstore and it gives a good amount of coverage. If you don't want to splurge on one from Urban Decay or Tarte, this one is a good alternative.

RCMA No Color powder
Though it isn't available at the drugstore necessarily, this powder is very affordable and the best that I've tried of any brand! It sets everything flawlessly and I don't notice it leaving a white cast at all.

Wet n Wild contour duo
Without a doubt my favorite drugstore contour shade is from the Caramel Toffee duo! I've made a serious dent--which is saying something, as you get a massive amount of product for your money with these duos. There is also a nice setting powder included! Caramel Toffee is my favorite shade, but I think they've changed the shade names because the Caramel Toffee shade that is currently in store looks nothing like the one that I have!

Physician's Formula butter bronzer
Like the Elf foundation, this unfortunately doesn't come in many shades but if it suits you, get it! This bronzer is so seamless on the skin, smells tropical, and gives a subtle, healthy sheen.

Milani baked blush in Luminoso
Now this product is good for all skin tones. Seriously, it looks pretty on everyone! It gives a peachy glow and has a beautiful formula.

Colourpop highlighter in Lunch Money
Again, Colourpop isn't currently available in any drugstores, but the price is definitely in the drugstore range and this highlighter surpasses many that are two or three times the price.

Wet n Wild Contour Duo, Butter Bronzer, Luminoso, Lunch Money

Wet n Wild Photofocus eyeshadow primer
The only primer that I need! I never have problems with creasing when I use this, and I wear my makeup for over ten hours some days.

Elf Mad for Matte palette
I have never come across matte drugstore shadows that are this good! If you're new to makeup, I think this is a great palette to start with because the shades are all neutral and really easy to use. I like to use this to great a base and then use a shimmery shadow, like the next product on my list, all over the lid.

Mad for Matte palette swatches

Colourpop Super Shock shadows
This formula is so interesting, it's got a spongey, moussey feel to it that I haven't seen in any other brand. I have a nice variety of shades in my collection, but my favorites are Sleigh, La La, I Heart This, and Cricket.

Swatches from left to right: Cricket, La La, Birthday Cake, Muse, Flower Shop, Sleigh, I Heart This, Sugar

Nyx Epic Ink liner
I can't believe more people aren't talking about this liner, it is a perfect dupe for the Kat von D tattoo liner! It has a pointed brush applicator that glides effortlessly on the lids, and the formula lasts a long time, too.

Milani Lash Trifecta mascara
To be honest, I still haven't found my new holy grail mascara since going cruelty-free. This one I enjoy enough to repurchase, so it is the one I recommend for now! It's a really good dupe for theBalm's Mad Lash and I think it does a great job of lengthening and separating. If you prefer really volumizing, semi-clumpy lashes this isn't for you.

Colourpop Ultra Glossy lip in Aquarius
Colourpop has some of the best affordable lip products in general, but their glosses are my favorite! Aquarius is the perfect nude shade and it isn't sticky whatsoever. I like these glosses because they have a good amount of pigment to them, which helps them last longer than a traditional one.

Nyx Extra Creamy lipstick in Thalia
Nyx lip products, like Colourpop, are also really great so I included a few I like in this post! Thalia is a beautiful mauve shade and this is a great traditional, satin-finish lipstick.

Nyx Butter lipsticks in Root Beer and Snow Cap
For more of a glossy finish in a lipstick I love these Butter lipsticks! Snow Cap is very similar to MAC's Hue and Root Beer is a light berry. Both of these are flattering and comfortable.

Swatches from left to right: Aquarius, Thalia, Snow Cap, Root Beer Float

Since going cruelty-free I've been introduced to so many new products! Even if you don't buy exclusively cruelty-free makeup, there are some really great products out there that don't test on animals and it's always good to support brands with those kind of ethics.

Do you have any cruelty-free, affordable favorites?
Xx Katie

31 comments on "Cruelty-free Drugstore Starter Kit"
  1. Great post idea! I have the ELF foundation on my list to buy. I want to try the Angel Veil primer but I haven't seen it in store.

    Jennifer | Mrs Q Beauty

  2. I love that e.l.f. foundation! Only issue with it is that when it gets low its hard to get out of the bottle. Just ordered one of their mad for matte palettes too. The NYX lip butters are also awesome! Love all the brands mentioned - great products all around.

    Blush & Pearls by Angela

  3. Love these a bit sparkly shades.
    I love using Wet n' wild!

  4. It's wonderful to see so many affordable CF options xx

    Indie// In Search of the Holy Grail

  5. So many cult favourites in this post! And even better that they are cruelty free.
    Amber |

  6. Yash I always curious with Nyx angel veil primer since so many people rave about it, maybe I Should give it a try next time! And I also love colourpop too, all the eyeshadows looks so pgmented!

  7. I love that NYX, ELF and Wet and Wild are cruelty-free! I just wish a lot of the other mainstream drugstore brands were too. But money is more important to those brands I guess!


  8. Hi! I would like to try this primer from Nyx. The Colourpop eyeshadows are amazing!
    I invite you to visit my blog whenever you want. Have a nice day.

  9. Great round of products! I see quite a few of my faves in here! I didn't realize how many brands were cruelty-free.

    Nicole | The Glam Surge

  10. Amazing selection!

    Vanessa x |

  11. I cannot believe that I travelled to US twice this year and I still didn't get my hands on the Butter Bronzer! Every one is reccomending it and now I learn it is also cruelty-free! At least I can find easily NYX products...

    Thanks for sharing!
    Ioanna | A Beauty Lover's Stories

  12. I like elf eyeshadow but have never tried their foundation. I’ll have to check it out!

  13. The RCMA no colour powder is one of my favourite cruelty free makeup products! I also love Colourpop and NYX when it comes to lip products! Congrats on going cruelty free!
    Grace xx

  14. NYX Thalia is one of my fave all time classic shades, so beautiful!! I want to try more products from Elf, I wish it was easier for me to find new releases but most websites don't ship here.


  15. wet n wild contour kit and PF Butter Brozner are my faves!

  16. Wet n Wild and NYX are two awesome brands to start a cruelty free makeup collection! xx

    Carolina's Makeup Life

  17. Such a great post. I love this concept, but even better all the photos you shared really help!!

  18. Thanks for the useful information, especially regarding what brands are and aren't cruelty-free! I've made a note in my phone, so I won't get something from a non-cruelty-free brand in the future!

  19. Awesome selections - great post!

  20. It really makes me sad that Rimmel isn't cruelty-free as they're one of my favourite brands :( Love your picks though, so glad Colourpop is cruelty-free!

    The Makeup Directory

  21. There are some GORGEOUS shadows included in the Colourpop shadows you shared! I feel the need to get my hands on them!
    Britt |

  22. I just picked up the ELF Flawless Foundation, so excited to try it and the Butter Bronzer looks delicious, just wish it was darker. Great post, so many great product suggestions, thank you for sharing xxx

    ALittleKiran | Bloglovin

  23. I love NYX Angel Veil primer and it's hands down the best primer from the drugstore!

    Shireen⎜Reflection of Sanity

  24. Omg thank you for sharing a cruelty free starter kit! Love these brands

    Beauty & Colour | Vegan Lifestyle Blog

  25. This is really awesome and beautiful.
    Thank for this sharing.
    sheaffer pens online

  26. i love that nyx and milani are cruelty free as they are some of my favourite brands to use. i really want to try colourpop though. especially the eyeshadows and liquid lipsticks.

  27. Great post with lots of lovely products!

  28. Thank you for sharing! There are so many wonderful cruelty free options these days! I especially love Elf and Colourpop!

  29. Really awesome blog. Your blog is really useful for me. Thanks for sharing this informative blog. Keep update your blog.
    Logic Power Starter Kit


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